In the heart of Crawley, West Sussex, an exciting opportunity awaits local businesses looking to boost their visibility and connect with the community. 

Three Bridges Football Club, a cornerstone of the local community, has recently been given permission to keep its digital billboard running permanently. 

As a business which is not only affiliated with the club, but also has used the digital billboard and seen its advertising power. We’re thrilled to promote its use to the wider community.

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A Powerful Brand Awareness Tool In Crawley, West Sussex

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Crawley has always been a hub of business activity. From its roots as a market town to its current status as a major economic centre in West Sussex, our town has continuously evolved. 

In this competitive environment, catching the attention of potential customers is more crucial than ever. 

This is where Three Bridges FC’s digital billboard shines, offering local businesses a powerful brand awareness tool.

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Why Digital Billboards Are Great:

1. Dynamic Content: Unlike traditional billboards, digital displays allow you to easily change content, keeping your message fresh and engaging.
2. Time-Sensitive Messaging: Advertise different products or services based on the time of year, maximising your relevance to passers-by.
3. Eye-Catching Visuals: High-resolution displays ensure your ad looks crisp and vibrant, day or night.
4. Flexibility: Easily update your content without the costs associated with printing and installing new physical ads.

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What Makes The Three Bridges FC Billboard Special

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Located in the heart of Crawley, the Three Bridges FC digital billboard offers serious exposure for local businesses. 

Here's why it's a game-changer:

1. Prime Location: Situated near the junction of Three Bridges Road and Haslett Avenue East, this billboard captures the attention of commuters heading to and from Three Bridges station, one of the busiest transport hubs in the area.
2. Impressive Reach: With approximately 17,000 vehicles passing by daily, your ad generates around 112,000 impressions weekly. That's significant considering Crawley's population of about 110,000 residents!
3. Guaranteed Exposure: Your ad will be displayed at least 1,000 times per week, including 14 showings during both morning (7-9am) and evening (5-7pm) rush hours. This ensures you catch the eye of both early birds and evening commuters.
4. Community Focus: By advertising here, you're not just promoting your business; you're supporting local youth sports. All proceeds go directly to funding Three Bridges FC's youth teams and their continued renovations.
5. Exclusive to Local Businesses: The club's "locals only" policy ensures that Crawley and West Sussex businesses take centre stage, preventing larger corporations from monopolising the space.
6. Limited Competition: With a cap on businesses per industry, you'll be one of only two in your sector advertising on the billboard, giving you a competitive edge.

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Maximising Your Impact in Crawley

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To help you make the most of this opportunity, here are some tips tailored to Crawley's unique audience:

1. Local Relevance: Highlight your Crawley connections. Whether you're based in the town centre, Manor Royal, or Tilgate, emphasise your local roots.
2. Commuter-Friendly Messages: With Three Bridges station nearby, consider targeting commuters. Quick, easy-to-remember messages work best for those on the move.
3. Seasonal Promotions: Align your ads with local events like the Crawley Festival or the Tilgate Park events to increase relevance and engagement.
4. Community Spirit: Show that you’re investing in your local community.

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Creating an Effective Ad for Crawley Audiences

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The Three Bridges FC team provides comprehensive guidelines to help you design an impactful ad:

• Keep it concise: Aim for about 6 words or less. Remember, most viewers will be in moving vehicles.
• Use bold fonts and high-contrast colours: Ensure readability from a distance.
• Focus on a single, strong message: What's your value proposition?
• Include a short, memorable promo code: This helps track the effectiveness of your billboard campaign.

Need help with design? The club offers free assistance for your first ad, ensuring you put your best foot forward.

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Cost-Effective Advertising for Crawley Businesses

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In today's competitive market, every advertising pound counts. The Three Bridges FC digital billboard offers exceptional value:

• Just £65 per week, billed as a 3-month contract
• Your ad spend equates to merely 6.5 pence per showing
• Compared to equivalent digital marketing costs or print ads in local publications, this represents significant savings

Moreover, consider the targeted nature of this advertising. You're reaching Crawley residents and commuters directly, minimising wasted exposure often associated with broader advertising methods.

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Real Impact for Local Businesses

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Imagine the possibilities:

• A Crawley-based café could see an uptick in morning commuters stopping by for coffee
• A local estate agent might notice increased inquiries about properties in Three Bridges or Pound Hill
• A local family business could boost weekend customers from across Crawley

The key is to track your results. Use unique promo codes or dedicated landing pages to measure the impact of your billboard advertising.

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Getting Your Ad on the Billboard

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Here's how to get started:

1. Design your ad (432 x 238 pixels) - remember to keep it simple and impactful
2. Submit it to clubhouse@threebridgesfc.co.uk for review
3. Mention you came from Curve Accountancy and get a special deal
4. Once approved, pay the invoice for your 3-month campaign
5. Watch your ad go live and start attracting new Crawley customers!

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The Bigger Picture: Supporting Crawley's Community

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At Curve Accountancy, we believe in the power of local partnerships. By advertising with Three Bridges FC, you're not just promoting your business – you're investing in Crawley's future. 

You're supporting youth sports, encouraging community engagement, and helping to maintain Crawley's vibrant local business scene.

It's a chance to show that your business is committed to the local area and its residents.

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Conclusion: A Bright Future for Crawley Businesses

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As Crawley continues to grow and evolve, from the expansion of Gatwick Airport to the development of new residential areas, local businesses need innovative ways to stay visible and relevant. 

The Three Bridges FC digital billboard offers just that – a modern, effective, and community-focused advertising solution.

Don't miss this opportunity to grow your brand while supporting local sports and community development!

For more information or to get started, contact Three Bridges FC at clubhouse@threebridgesfc.co.uk or call 01293 442000.

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