Accounting Basics

Accountants vs Bookkeepers vs Financial Advisors: What's the Difference? (And Who Do You Actually Need?)

If you've ever found yourself wondering whether you need an accountant, a bookkeeper, or a financial advisor, you're not alone. 

At Curve Accountancy, we've had countless conversations with Crawley-based business owners and individuals who aren't quite sure who to turn to for their financial needs.

So let’s break it all down (in plain English) and help you understand what each of these roles actually does, how they’re different, and when (and why) you might need them.

What’s the Difference Between an Accountant, a Bookkeeper, and a Financial Advisor?

At a glance, all three professionals work with money. But they do very different things. Here’s the quick overview:

  • Bookkeepers: Handle the day-to-day financial records — tracking income, expenses, receipts, invoices, payroll, and so on.
  • Accountants: Interpret financial data, offer strategic advice, and ensure compliance with tax and reporting requirements. Often stepping in at year-end, or providing monthly/quarterly support.
  • Financial Advisors: Help individuals and businesses make plans for the future, especially when it comes to investing, retirement, pensions, and wealth management.

Let's Break it Down Further

What Does a Bookkeeper Do?

Think of your bookkeeper as the person who keeps your financial house tidy on a daily or weekly basis. Their main job is to maintain accurate and up-to-date financial records.

Typical tasks include:

  • Recording daily transactions
  • Managing accounts receivable and payable
  • Handling payroll
  • Reconciling bank accounts
  • Generating basic financial reports

Bookkeepers don’t usually give financial advice or deal with tax planning, that’s where an accountant comes in.

When do you need a bookkeeper?

  • When you’re spending hours in spreadsheets instead of running your business
  • When your receipts are piling up and things are getting missed
  • When you need help staying organised day-to-day

Typical Fees: Bookkeeping services can vary widely based on the size and complexity of your business. You might expect:

  • Hourly rates: £20–£40 per hour
  • Monthly packages for small businesses: £100–£500/month depending on volume and services

At Curve, many of our clients in Crawley and across West Sussex use us for both bookkeeping and accounting, so everything stays under one roof.

What Does an Accountant Do?

Accountants step in to give you the bigger picture. They take the financial data (often provided by a bookkeeper) and use it to make strategic decisions, keep you compliant, and help your business grow.

Typical tasks include:

  • Preparing annual accounts
  • Filing tax returns (self-assessment, VAT, corporation tax)
  • Providing financial forecasting and analysis
  • Business advisory and planning
  • Helping you save money legally and efficiently

When do you need an accountant?

  • When tax season rolls around and you want to avoid penalties
  • When your business is growing and you need strategic advice
  • When you want to plan for the future, exit, or succession

Typical Fees: Accountant fees depend on the level of service:

  • Self-assessment returns: £150–£400
  • Limited company year-end accounts: £750–£2,000+
  • Ongoing monthly support (advisory, VAT, payroll): £150–£800+/month depending on scope

What Does a Financial Advisor Do?

Financial advisors are all about the long-term plan. While accountants and bookkeepers focus more on the here and now of your business, financial advisors help individuals (and sometimes businesses) make decisions about wealth building, retirement, and investments.

Typical tasks include:

  • Creating investment strategies
  • Retirement and pension planning
  • Life insurance and estate planning
  • Tax-efficient investing (in collaboration with accountants)

When do you need a financial advisor?

  • When you’re thinking about long-term wealth
  • When you want to retire and need a plan
  • When you’ve received a lump sum (e.g. inheritance, business sale)

Typical Fees: Financial advisors charge differently from accountants:

  • Fixed fees for advice: £500–£2,500 for a financial plan
  • Percentage of assets under management (AUM): 0.5%–1% annually
  • Hourly rates: £150–£300 per hour

While Curve doesn't offer financial advising services in-house, we work alongside trusted Crawley-based advisors when clients need that extra layer of support.

Who Should You Call First?

It depends on your situation. Here’s a quick cheat sheet:

Situation: You’re launching a business in Crawley

Who You Need: Accountant & Bookkeeper

Situation: You’re behind on invoicing and receipts

Who You Need: Bookkeeper

Situation: You’re facing a tax bill and don’t know why

Who You Need: Accountant

Situation: You’ve sold your business and want to invest the money

Who You Need: Financial Advisor (with accountant support)

Situation: You want to make sure your business finances are future-proof

Who You Need: Accountant

Can One Person Do It All?

Short answer: Not really, and if someone says they can, be cautious. 

These roles require different qualifications and regulatory bodies:

  • Bookkeepers may be certified by IAB, AAT, or ICB
  • Accountants are often ACCA, ACA, or CIMA qualified
  • Financial Advisors are regulated by the FCA and must follow specific protocols for advising on investments and pensions

That’s why at Curve, we focus on what we’re best at: accounting, bookkeeping, and advisory.

Why Local Matters: The Value of a Crawley-Based Accountant

When you’re working with someone on your finances, local expertise makes a difference.

We know the ins and outs of West Sussex regulations, grants, and business support schemes. We understand the challenges local tradespeople, consultants, and growing SMEs face.

A local accountant isn’t just someone who files your taxes — they’re a partner in your success.

So whether you need help untangling your books, preparing for year-end, or mapping out your business future, Curve Accountancy is here for you.

Final Thoughts: Think Team, Not Titles

Rather than thinking "Do I need an accountant or a bookkeeper or a financial advisor?" Think about building a team of trusted professionals who can support you at every stage.

And if you're not sure where to start, start with us. We're always happy to have a no-obligation chat to see if we're the right fit.

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Chris Irving
Director, Curve Accountancy

What People Say About
Curve Accountancy

Hear directly from companies across various industries about their experience partnering with Curve Accountancy.

"We have used Curve Accountancy for our Accounts and payroll, from starting up our new company to helping us through the recent pandemic. We are extremely happy with the level of service and support they provide. They are proactive in dealing with any queries and issues; are very flexible in their approach in helping us understand all our accounts and the level of accuracy in dealing with complex payroll especially over the last few years. Nothing is too much bother and we know that they are only a phone call away when we need them. They have been a huge help to our business since we have worked with them. They are a really friendly and professional team and always quick to respond. They really take the stress out of our accounting needs. We regard all members of Curve as friends rather than just our accountants. Thank you John, Flo & Paula"

John, Flo & Paula

Everhart Ifield Ltd

"Curve Accountancy have been providing accounts, reporting and payroll services for The Prospect Development Company for the last few years. As a small business owner, knowing that this area of the business is taken care off by their wonderful team is a huge weight off my mind. I wholly trust Chris and his team to support us with our corporate accounting needs. They are always helpful and responsive when we have additional, ad-hoc questions and requests. We would highly recommend Curve and their services."

Suzanne Stephens

The Prospect Development Company (UK) Ltd

"We opened our cleaning business 4 years ago now. We have been using Curve accountants right from the very start, from positive feedback and referrals. We couldn’t be happier with the amount of help we have had from them over the years.  With Diamond Cleaning being both our first business, we have had intense 1-1 meetings regarding, starting up, how we can improve our business, becoming VAT registered, and being the bosses we are today. Chris in particular has been amazing with these talks, and we love his Whiteboard approach, that we often take a picture of at the end of our meetings to refer back to! There quick and speedy response to various calls and emails has been much appreciated, as we know how busy they can be, but always find the time for us! For anyone thinking of using Curve accountants in the future, we highly recommend!"

Cally Jones & Alex Goodband

Diamond Cleaning Services South Ltd

"A massive thank you to you all! Your patience and kindness in steering us through the unknown was invaluable! I’d recommend you in an instant"

Della and Jack Stevens

"We’ve been using Curve Accountancy for a few years now and would recommend Chris and his team to anyone looking to sort their annual personal and business accounts. They are extremely prompt, very knowledgeable and great on communication. We’ll be using them for many years to come!"

Matt Stephens

Mortgage Heroes Limited

"Chris at Curve Accountancy deals with all of our company and personal tax needs. He is professional and trustworthy and has the backing of a very experienced team behind him. Any question I have is answered straight away without the jargon and is a perfect marriage for my company. I would highly recommend Chris to anyone for their tax needs."

Adam Bateup

Sussex Floor Restoration Limited

"I would like to send my thanks to Emily Timms for the great work she has been doing with my payroll. As a new business with many things happening at once, Emily has made the whole payroll process smooth and painless. She answers my questions regarding issues such as maternity pay promptly and professionally, and quickly lets me know if there are any issues I need to be aware of. Payroll is one of those functions that is often unsung as it happens quietly in the background, but is an essential part of a creating a happy workforce."

Christian Harris

Hart Country Stores

01293 782800

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FAQs

Find answers to common questions about our accountancy services.

What Is Bookkeeping?

Bookkeeping is the process of recording, organising, and managing a business’s financial transactions. It involves maintaining accurate records of all income, expenses, assets, and liabilities, ensuring that financial information is up-to-date and reliable.

What Is Accountancy?

Accountancy encompasses the broader field of managing and interpreting financial information. It includes tasks such as preparing financial statements, tax returns, and providing strategic financial advice. Accountancy ensures that a business’s financial records are accurate, compliant with regulations, and useful for decision-making.

Why Choose Curve Accountancy?

We like to go the extra mile. Besides just doing the standard range of accountancy services, we like to educate our clients and empower them to make more informed decisions regarding their businesses' finances and future.A good accountant can unlock massive opportunities for business growth. We’ll help you take advantage of that fact.

How Can You Help My Business?

An accountant can help your business by managing your financial records, ensuring compliance with tax laws, and providing valuable insights into your financial health. They can assist with budgeting, forecasting, and strategic planning, helping you make informed decisions to grow your business and improve profitability.

How Do I Contact You?

We’d prefer it if you gave us a call. However, you’re welcome to send us an email via our website’s contact form too. We’ll do our best to get back to you ASAP.

Still have questions?

Feel free to give us a call and we’ll happily answer any further questions you may have.